Where business challenges become opportunities
and your goals are within your reach

Realize your intelligent enterprise to become a best-run business in the experience economy – with the help of SAP Digital Business Services. Join us at SAPPHIRE NOW and take the opportunity to discover the latest innovations for making your vision a reality.

Visit Services and Support experts across the show floor and find out how SAP helps you actively realize your transformation journey. Talk with our experts to get clear guidance, accelerate time-to-value, enable your workforce and ensure continuous success. Our commitment spans the full scope of innovation and transformation. Hear directly from our customers on how we helped them achieve their goals.

Register now

Meet our Services and Support Experts Across the Show Floor

In a world where experience matters most, the SAPPHIRE NOW conference helps your business embed the intelligence it needs to win.

Get guidance on your transformation journey to define your strategy, make the case, consider options and build your future. In our Realization Expert Centers in the context of the neighborhoods and pavilions we will showcase how to enable the intelligent enterprise.

Oliver Huschke, global head of Solution Marketing and Communications for SAP Digital Business Services, reveals a roster of valuable insights, tools, and expertise that can help you tap into this vision instantly.

The SAP Digital Business Services organization is ready to guide you through your journey to becoming a live, intelligent enterprise. If you are coming to SAPPHIRE NOW and the ASUG Annual Conference, visit us at
the Services and Support Pavilion to talk to our on-site experts.



For more information view this collection of blogs and videos on SAP Community

Meet us on the Show Floor

Services and Support from SAP enable the Intelligent Enterprise for the Experience Economy and help to get your transformation journey started.

Our Realization Expert Centers are setup in the context of each neighborhood and pavilion. The combination of available customers, showcases and experts make the Realization Expert Centers a unique place for attendees and help to define, prepare and execute on your individual journey. Within the Industry Pavilion we will provide coverage of the SAP Model Company. In the Services and Support pavilion we showcase end-to-end how to enable the intelligent enterprise. From initiating your transformation journey, to accelerating the technology adoption to successful operations, the Services and Support pavilion allows you to discover everything, end-to-end.

Meet us at the:

Services and Support Pavilion

Get your project started with SAP. Discover how our services, support, and intelligent tools guide, simplify, and accelerate your journey to an intelligent enterprise. Our services and support experts can guide, advise, and co-innovate with you on topics such as digital platform, intelligent suite, and intelligent technologies to name a few.


See Sessions Featured in the Services and Support Pavilion

The Industry Pavilion

Learn how the ready to use, preconfigured processes of SAP Model Company services can accelerate your SAP solution deployment. Access the list of recommended sessions related to SAP Model Company.


See Sessions Featured Around SAP Model Company


At the realization expert centers in the neighborhoods we will explain how you can get your specific journey started and be successful with the help of services and support from SAP. The centers include highly interactive sessions with customers and experts, showcases, and expert stations.


See Sessions Featured Around Customer Experience

See Sessions Featured Around People Engagement

See Sessions Featured Around Digital Supply Chain

See Sessions Featured Around Digital Core

Platform and Intelligent Technologies Pavilion

Discover products and technologies that can help you build the foundation for your intelligent enterprise.  Find ways to apply intelligence to data and processes through intelligent technologies, such as machine learning, predictive analytics, blockchain, and the Internet of Things. Find out how to deliver digital transformation within your organization and get the most out of the solutions and technology you have.


See Sessions Featured Around Platforms and Intelligent Technologies

Join our customer and expert sessions and demos to get your journey stared quickly and with a competitive advantage.

Best-Run Business Theater

Watch out for our keynote session in the Best-Run Business Theater


Wednesday, May8, 2019 | 3:30pm-3:50pm | BR88400

Maggie Buggie, SVP and Global Head of SAP Innovation Services

Create Business Value using Intelligent Technologies


Wednesday, May8, 2019 | 3:00pm-3:20pm | BR88401

Andreas Heckmann, SVP, Global Head of SAP Support,

SAP Digital Business Services


Wednesday, May8, 2019 | 4:00pm-4:20pm | BR90732

Michael Kleinemeier, Member of the Executive Board SAP Digital Business Services

Lead in the Era of Intelligent Enterprises

SAP MaxAttention Lounge

SAP MaxAttention is the most exclusive and closest way to collaborate on a strategic level directly with SAP. This tailored, on-site engagement orchestrates all SAP experts to work with you to innovate, ideate, and accelerate your organization’s digital transformation; simplify the IT landscape; and optimize operations. SAPPHIRE NOW 2019 offers the opportunity to meet with our executives. Get in contact with us and request your personal meeting.
Request your personal meeting .